Effective Date: 1.June.2026 Last Updated: 1.June.2026

 

1. Who We Are

White Swan Dental Clinic (“we,” “us,” “our”) operates a dental clinic located at The Citadel Tower, Business Bay, Dubai, United Arab Emirates, and the website lp.whiteswanclinic.com (the “Site”). We are the data controller responsible for the personal data described in this policy.

Contact for privacy matters: connect@whiteswanclinic.com  

This policy is written to align with the UAE’s Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (“PDPL”) and applicable Dubai Health Authority (DHA) requirements for healthcare providers.

 

2. Information We Collect

We collect information you provide directly to us, including:

  • Contact details: full name, mobile number, email address — collected via our website contact form, Google Ads lead forms, WhatsApp, and phone calls
  • Appointment details: requested treatment/service, preferred appointment times
  • Health-related information: if you describe symptoms, conditions, or treatment history when booking or during consultations, this may constitute “special category” / sensitive personal data under the PDPL
  • Technical information: IP address, browser type, device information, and pages visited, collected automatically via cookies and similar technologies when you visit the Site
  • Advertising identifiers: if you arrive via a Google Ads campaign or lead form, Google may share limited interaction data with us as described in Section 6

We do not knowingly collect information from children without the involvement of a parent or legal guardian. Where our services (e.g., pediatric dentistry) involve treatment of minors, the relevant consents are obtained directly from the parent or guardian at the clinic, not through this website.

3. Why We Collect It (Purpose & Legal Basis)

We process your personal data to:

  • Respond to appointment requests and enquiries
  • Contact you by phone, WhatsApp, or email regarding your enquiry or appointment
  • Provide dental care and maintain patient records for those who become patients
  • Improve our website and marketing (e.g., understanding which ads or pages lead to enquiries)
  • Comply with legal, regulatory, and health-authority record-keeping obligations

Our legal bases include your consent (given when you submit a form or contact us), performance of a service you’ve requested, and compliance with legal obligations applicable to healthcare providers in Dubai.

Where we process health-related information, we rely on your explicit consent, given at the point of booking or during consultation.

4. How We Share Information

We do not sell your personal data. We may share it with:

  • Clinic staff and treating dentists, on a need-to-know basis
  • Service providers who support our operations (e.g., website hosting, appointment scheduling tools, WhatsApp Business), under confidentiality obligations
  • Google, when you interact with a Google Ads lead form or our website via a Google Ads campaign — Google’s own privacy policy governs its handling of that interaction
  • Regulators or authorities, where required by UAE law, DHA regulation, or a valid legal request

Any transfer of your data outside the UAE (e.g., to a cloud hosting provider) will only occur where the destination provides an adequate level of protection or appropriate contractual safeguards are in place, consistent with PDPL cross-border transfer requirements.

5. Data Retention

We retain contact and enquiry information for as long as necessary to respond to your enquiry, and patient health records for the period required by DHA and other applicable UAE healthcare record-keeping regulations. We do not keep personal data longer than necessary for the purposes described in this policy.

6. Cookies and Advertising

Our Site may use cookies or similar technologies to:

  • Measure how visitors use the Site
  • Track conversions from Google Ads campaigns (e.g., form submissions, calls)
  • Remember your preferences

You can control cookies through your browser settings. Disabling cookies may affect some Site functionality.

7. Your Rights

Under the PDPL, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your data, subject to our legal/regulatory retention obligations (e.g., health records)
  • Object to or restrict certain processing, including direct marketing
  • Withdraw consent at any time, without affecting processing carried out before withdrawal
  • Request a copy of your data in a portable format, where applicable

To exercise any of these rights, contact us at [Insert email address]. We aim to respond within 30 days, as required by the PDPL.

8. Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Data Breach Notification

In the event of a data breach that poses a risk to your rights, we will notify the UAE Data Office and affected individuals in accordance with PDPL requirements.

10. Changes to This Policy

We may update this policy from time to time. The “Last Updated” date at the top will reflect the most recent revision. Material changes will be posted on this page.

11. Contact Us

White Swan Dental Clinic The Citadel Tower, Business Bay, Dubai, UAE Mobile-+971 50 776 7896 Email- connect@whiteswanclinic.com

If you are not satisfied with our response to a privacy concern, you may lodge a complaint with the UAE Data Office.